CEBU CITY, Philippines — June 8, 2026 — When The Courts of Cebu opened during one of the busiest pickleball booms the city has seen, it made an early, deliberate bet. Rather than manage a flood of reservations by hand, it became the first facility to go live on Onda Fit, the homegrown Philippine platform built for court and studio operations. Months in, that decision has produced more than 2,300 fulfilled bookings since April, thus solidifying a partnership the club now describes as a welcome extension of its own team.
The Courts of Cebu is a paddle and social club in the heart of Cebu City, built around the concept of being a “third space” — a haven for people in between home and work. Its founders drew inspiration from community-focused venues in cities like Kuala Lumpur and Hanoi, where staying active doubles as a way to meet people and spend time together. Pickleball is what brings players through the door; the longer game is the community built around it. As the club completes its soft-opening phase, that vision continues to take shape, including a mezzanine that will soon host homegrown brands ABLI and Bauhinia Beer.
A Club, Not a Call Center
The decision to adopt a booking system came down to simple math. With Cebu in the middle of a pickleball boom and demand climbing by the week, handling reservations manually was never going to keep pace.
“Cebu is in the middle of a pickleball boom, and we’re a club, not a call center. Managing every booking by hand was never going to work,” said Jmi Gullas, Founder of The Courts of Cebu. “What made Onda Fit stand out was their local DNA. They offered exactly the solution we needed, and they were right here in Cebu. We explored other providers, but working with a local team gave us more assurance, and that turned out to be the right call. Their support has been best in class.”
Backing a local team early
The Courts and Onda Fit crossed paths before the club had even opened. Choosing an unproven, hometown platform over more established alternatives was a leap, but it’s one the club says paid off, hiccups and all.
“There were a few bumps at the start, but it never felt like we were on our own,” Gullas said. “Onda has become a welcome extension of The Courts. They keep rolling out features and acting on our feedback, and I’m confident they’ll stay ahead of the curve, which benefits us and their other clients too.”
That responsiveness reflects how Onda Fit is built: a single platform consolidating bookings, payments, member management, and analytics, with full compliance across the Bangko Sentral ng Pilipinas (BSP), the Bureau of Internal Revenue (BIR), and the Data Privacy Act of 2012, so operators and players alike can trust it with their financial and personal information.
“The Courts of Cebu believed in us before we had a track record to point to, and we take that trust seriously,” said Ana Patricia Loren, CEO of Onda Fit. “Their feedback has shaped the platform. Every fix and every new feature makes Onda Fit better for them and for every operator that comes after. We’re proud to grow alongside them.”
Available now
Players can book The Courts of Cebu on Onda Fit today. Court owners and studio managers interested in the platform can learn more and sign up at http://onda.fit.
About The Courts of Cebu The Courts of Cebu is a paddle and social club in the heart of Cebu City, built around the idea of a welcoming “third space” where community comes first and pickleball brings people together. Inspired by community-focused venues across Asia, the club pairs its courts with a growing social experience. The Courts of Cebu is currently in its soft-opening phase.
About Onda Fit Onda Fit is a Philippine-built booking and payments platform for courts and studios, designed to consolidate bookings, payments, member management, and analytics in one place. Fully compliant with BSP, BIR, and the Data Privacy Act of 2012, Onda Fit gives facility owners a secure, reliable operating system for their business — and gives players a fast, transparent, fully digital way to book and play. Learn more at http://onda.fit.
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