The BGC Arts Center transformed into a runway-meets-tech showcase last August 7 as HUAWEI, in collaboration with Vogue Philippines, officially introduced the HUAWEI Pura 80 Series to the Philippine market. This exclusive affair marked the grand debut of the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, now available for pre-order starting at PHP 59,999.
The launch doubled as a celebration of artistry with the HUAWEI XMAGE Photography Exhibition, which featured striking works from top Filipino creatives, proving how mobile photography has evolved into a professional-grade art form. Among the star-studded guests was award-winning actor Jericho Rosales, who praised the Pura 80 Series as the perfect companion for both glamorous events and capturing his motorcycle adventures.
The Pura 80 Ultra leads the series with the industry’s first Switchable Dual Telephoto Camera, capable of seamless transitions between mid-telephoto and ultra-telephoto shots, backed by a 1-inch Ultra Lighting HDR Camera for flawless images day or night. Meanwhile, the Pura 80 Pro excels in close-range shooting with its Ultra Lighting Macro Telephoto Camera, delivering true-to-life details even in challenging light conditions.
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Beyond imaging, the Pura 80 Series stands out for its Grace of Glaze design, available in elegant finishes like Prestige Gold, Golden Black, Glazed Red, Glazed White, and Glazed Black. Built with second-generation Kunlun Glass for exceptional durability, both devices also offer IP69/IP68 water and dust resistance, AI-powered features, and ultra-fast wired and wireless charging.
Pre-orders for the Pura 80 Ultra and Pura 80 Pro are open via Shopee, Lazada, TikTok, the HUAWEI Online Store, and HUAWEI Experience Stores nationwide, complete with premium care services and exclusive freebies. The HUAWEI Pura 80 and HUAWEI MatePad 11.5” will also be launching in the country soon, giving Filipinos even more options for creative expression.
