Partner in Building Dreams, Partner in Celebrating Culture
As the familiar street beats of the Sinulog Festival echo in the avenues of Cebu, the spirit of tradition, community, and faith once again takes center stage. This year, the celebrations are carried by partnerships that are both rooted in reliability and culture. PrimaryHomes, a premier real estate developer that has its roots traced in Visayas, played a key role as supporter of Proud Bisaya Bai, ensuring that the long-standing tradition of Sinulog 2026 reaches broader audiences through its first-ever live coverage.
The brand’s support of rising local media is a testament to the value it communicates: being a real estate developer that does not just end with building structures and transactions, but one that fosters vibrant communities and lifestyle.
A Legacy Built in Excellence
For over 30 years, PrimaryHomes has created its name in the real estate industry. Founded in 1992 as Commonwealth Estate, Inc., the company has gone far from its first project, the notable Villa del Rio in Cebu.
In the present time, its portfolio grew with over 55 developments , with over 17,000 units consistently delivered on time. This excellence is backed by the Primary Group of Builders, a conglomerate with 70 years of expertise in construction and sustainable innovation, an expertise spanning across generations.
What to Expect for Primary Homes this 2026
PrimaryHomes continues to expand across the region, with multiple projects completed and going across Central Visayas. From its very first project 30 years ago in Villa del Rio, Cebu, PrimaryHomes has extended its reach to neighboring provinces with significant developments currently underway in Dauis, Bohol. These include Royal Oceancrest Panglao 2, which offers resort-style living, and Royal Palms Bohol, a more residential community designed for growing families.
Beyond Real Estate Development
PrimaryHomes’ participation in Sinulog 2026 emphasizes their role as reliable partners to the Filipino community. By going beyond real estate development through supporting cultural initiatives and media coverage, they help preserve the stories that define our identity for generations to come.
