Jollibee has secured the 5th spot in the Brand Finance Restaurants 25 2026 report, rising from 9th place in the previous ranking. The homegrown Filipino fast-food chain recorded an increase in its Brand Strength Index (BSI), climbing to 87.9 out of 100 from last year’s 83.9.
The latest report highlights Jollibee as the only Philippine brand included in the global top 25 list, underscoring its continued international growth and strong brand equity. The improved ranking reflects the company’s sustained expansion efforts, customer loyalty, and consistent brand performance across key markets.
This milestone marks a significant achievement for the Philippine food industry, reinforcing the country’s presence on the global stage through a brand known for its distinct identity and customer-centered approach.
From Jollibee/FB, Ariel Alegado
