Collaboration with Jack Daniel’s and Coca-Cola: Bringing the New Iconic Cocktail to Cans
Jack Daniels, the legendary whiskey company, collaborates with Coca-Cola to create a ready-to-drink and pre-mixed canned beverage!
It’s Coke’s fourth new alcoholic beverage in less than two years and the first time an eponymous drink has been partnered with it. The ideal beverage for anyone who likes the convenience of a can yet enjoys the comfort of a classic!
James Quincey, Chairman and CEO of The Coca-Cola Company, emphasized in a press briefing that they will continue to develop the portfolio as a comprehensive beverage company by keeping consumers at the heart of all they do. The packaging includes branding from Coke and Jack Daniel’s and will have an average ABV of 5%, but this may differ based on local legislation in the places where it will be sold. Both regular and sugar-free versions will be available in the future, but the new quencher will premiere in Mexico at the end of this year.
“This partnership brings together two iconic American classics to provide consumers with a consistent, handy, and portable taste experience,” said Lawson Whiting, CEO, and President of Brown-Forman Corporation.
Now, there’s an official relationship between Coca-Cola and Jack Daniels. Are you ready to partake in the canned drink fun?
Magpanikad na dayon ta sa kalami magshat shat ani sa bukid o dagat bai!