Philippines, 21 December 2023 – Following the launch of the first lyf property in Malate, Manila, The Ascott Limited is thrilled to announce its expansion into the Visayas and Mindanao (VisMin) region with the opening of lyf Cebu City, the first international co-living serviced residence in the city. The latest property sets the tone for lyf’s continued growth and commitment to providing the new generation of travelers with a unique and vibrant co-living experience.
lyf Cebu City aims to bring its unique and distinct brand of co-living spaces and community-centric service to the Queen City of the South. Last December 16, 2023, lyf Cebu City extended an invitation to local media and influencers from Visayas, treating them to an unforgettable experience at “lyf of the City.” The event offered an exclusive sneak peek into the property through fun activities, live entertainment, an interactive tour, and a delicious spread of food and drinks.
Among the key personalities present were Rey Vergel Mulat, lyf Cebu City’s POP Champion, and Eunice Lodripas, the Director of Communications at The Ascott Limited, who shared insights into the brand’s vision.
Mathias Bergundthal, the Cebu Landmasters Director of Hotels and Assets, was also in attendance along with Denise Olegario, the Director of Sales and Distribution at The Ascott Limited. Their presence highlighted lyf’s commitment to delivering an exceptional co-living experience in Cebu City.
Strategically located in the heart of Cebu, lyf Cebu City adds to the spirited atmosphere that the city made its name out of. The property will be located at Tower 3, Baseline Center, Cebu and is only a car drive away from Cebu CBD. It’s well-connected in terms of transport infrastructure and roads, making it a prime spot for both residents and businesses.
Moreover, being at Tower 3, Baseline Center, Cebu means guests are likely surrounded by the vibrant energy of the city. This area offers a mix of commercial, residential, and recreational spaces, creating a dynamic environment, which can be attractive for individuals seeking a balance between work and lifestyle. Such strategic locations also often witness ongoing urban development, adding to the value of the property over time. It’s not just about the present amenities but also the potential for future growth and expansion.
Stepping inside the interior of the property, lyf Cebu City presents a wide range of amenities designed to foster a sense of community and offer an incomparable level of living experience. Guests can choose from a selection of One of a Kind (Studio), Side by Side (Twin), and All Together (Two-bedroom and Four-bedroom) apartment units to suit their preferences. The Connect (Coworking Space and Communal Lounge) provides an inspiring environment for collaboration, networking, and a sense of community, while Nook (Private Working Spaces) offers a peaceful and quiet sanctuary ideal for focused work.
In addition, lyf Cebu City’s Bond (Social Kitchen) is an amazing area where guests can unleash and let out their culinary creativity and build connections with fellow professionals that extend beyond work. The Wash and Hang (Social Launderette) ensures convenience and cleanliness, while the property’s pool offers a space to relax and share stories while taking in breathtaking views of the city. Health enthusiasts can also stay on track with their fitness goals without leaving the premises of the lyf with the Burn (Social Gym), a 24-hour fully equipped fitness center.
Complementing the vibrant environment of lyf Cebu City, the lyf Crew is the missing piece to complete every guest’s experience. Comprising of the lyf Champion (Residence Manager), lyf Guards (Multitaskers), and Ambassadors of Buzz (Community Manager), the lyf Crew are all dedicated to providing every guest with an exceptional experience throughout their stay. The crew is readily available to give local insider information, assist with inquiries, facilitate community-building activities, and foster a sense of belongingness and camaraderie among the guests.
“The expansion of our lyf property into Cebu marks an exciting milestone not only for lyf but also for The Ascott Limited as a whole. lyf Cebu City is only the beginning as we are determined to bring our innovative and community-focused properties to new locations,” said lyf Champion (Residence Manager) Rey Vergel Mulat.
lyf Cebu City is set to open its doors soon, and the opening will be the beginning of The Ascott Limited’s expansion plans into the VisMin region.
Explore the advantages of becoming a member of the Ascott Star Rewards (ASR) program, where guests can unlock a world of exclusive benefits, rewards, and the most competitive rates. To learn more about the Ascott Star Rewards program, please visit this link.
About The Ascott Limited
The Ascott Limited (Ascott) is a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott’s portfolio spans over 220 cities across more than 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.
Ascott has over 95,000 operating units and more than 65,000 units under development, making a total of over 160,000 units across more than 900 properties.
The company’s serviced apartment, co-living and hotel brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Préférence, Fox, Harris, POP!, Vertu and Yello.
Ascott’s loyalty programme, Ascott Star Rewards, offers exclusive benefits to its members when they book directly with Ascott for their stays at its participating properties.
Ascott, a wholly owned subsidiary of CapitaLand Investment Limited, pioneered Asia Pacific’s first international-class serviced apartment with the opening of The Ascott Singapore in 1984. Today, the company boasts almost 40 years of industry track record and award-winning brands that enjoy recognition worldwide.
For more information, please visit www.discoverasr.com.
About CapitaLand Investment Limited
Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real estate investment manager (REIM) with a strong Asia foothold. As at 31 March 2023, CLI had S$133 billion of real estate assets under management, and S$89 billion of real estate funds under management (FUM) held via six listed real estate investment trusts and business trusts, and more than 30 private vehicles across Asia Pacific, Europe and USA. Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics and data centres.
CLI aims to scale its FUM and fee-related earnings through fund management, lodging management and its full stack of operating capabilities, and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand’s development arm.
As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve net zero emissions by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
Visit www.capitalandinvest.com for more information.
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Kelly Oliveros | Account and Business Unit Director | Centaur Marketing