A Bohol-based vlogger has captured the hearts of millions online, reaching 4.5 million views in just one day with a video that goes beyond simple cooking. In the clip, he prepares fresh local seafood while interacting with neighbors, giving viewers an authentic glimpse of Bohol’s cuisine, culture, and strong sense of community.
The vlogger, Joseph the Explorer, whose real name is Rhodman Joseph M. Ubas, is a proud Boholano who initially started his content journey focusing on travel. Over time, he expanded into food vlogs, often cooking in the middle of his farm in a small kubo. Most of his videos earn millions of views in a day due to their authenticity and relatability. His storytelling style, filled with laughter, genuine conversations, and heartfelt moments, allows viewers to feel a real connection to provincial life.
Joseph did not anticipate that his videos would go viral, yet his content has earned recognition across multiple platforms. He now has 11 million followers and counting. Beyond vlogging, he also plates dishes using local products from his own garden, which he has begun selling to the public. His success demonstrates the power of genuine storytelling and the growing global interest in local Filipino culture and cuisine.
This rise to online fame has made Joseph a notable example of how dedication, creativity, and a love for one’s roots can transform a simple passion into both recognition and livelihood.
