More than a quarter of Generation Z users interact with artificial intelligence (AI) as if communicating with a friend, using the technology for emotional support and personal concerns, according to a global study released Tuesday.
A survey of 7,200 people conducted by Kaspersky found that Gen Z uses AI more frequently than other generations, with 27 percent saying they interact with AI like a friend.
The findings indicate that young users are increasingly treating AI as more than a task-oriented tool, with some turning to conversational systems for companionship and personal guidance.
The study found that 28 percent of Gen Z respondents consult AI about personal issues they are hesitant to discuss with other people.
Nearly half, or 47 percent, said they use AI daily or at regular intervals, the highest rate among the demographic groups surveyed.
Gen Z respondents reported using AI for a range of activities, with 56 percent using it to search for information, 49 percent for studying, 47 percent for generating ideas and 39 percent for work-related tasks.
Despite their frequent use of AI and confidence in navigating digital technology, however, many Gen Z users do not consistently practice basic security measures when using AI tools.
Only 42 percent said they regularly take precautions such as verifying information through reliable sources and avoiding the disclosure of confidential data.
Another 52 percent said they apply such precautions only occasionally, while 6 percent said they do not use security measures when interacting with AI.
Kaspersky warned that the increasingly personal nature of AI interactions could expose users to privacy and misinformation risks.
The company advised users to treat information entered into AI systems as non-confidential by default, noting that AI-generated responses can contain errors and that sensitive information may be exposed depending on how the technology and its services handle user data.
Vladislav Tushkanov, group manager at Kaspersky’s AI Technology Research Center, said Gen Z has a stronger understanding of emerging AI trends than other generations and is finding new ways to incorporate the technology into everyday life.
He cautioned, however, that an interaction that feels personal should not automatically be considered private or reliable.
Tushkanov urged young users to pair their willingness to explore AI with habits such as checking information against trusted sources and protecting personal data.
Photo courtesy of Oxford Scholastica
Comments