Cebu-based Bellshayce Foods, Inc. has long been a trusted name in households, restaurants, and foodservice partners across the Philippines, offering high-quality processed meat products that bring taste, safety, and consistency to every table. Its products includes longganisa, tocino, square hams, ball hams, chorizo bits, Best of Cebu’s Chorizo, and several upcoming products set to launch this year.
But Bellshayce is more than just food, it is a brand rooted in community, culture, and shared values. This was on full display during Sinulog 2026, where the company participated in one of Cebu’s most iconic and faith-filled celebrations. The Bellshayce Foods float, designed with elements inspired by Cebuano heritage and devotion to the Señor Santo Niño, was a visual tribute to gratitude, faith, and local pride.
The float wowed the crowd at the Cebu City Sports Complex, earning 2nd place in the float competition, a testament to both creativity and cultural resonance. Leading the festivities were artists DJ Jennifer Lee, Fatima Kate, Nicole Charm, James Morales, Cindy Cinco, and Ian Veneracion, who all energized festival-goers and brought the brand to life with excitement.
Bellshayce’s presence at Sinulog highlighted its deep connection to Cebu and its people, celebrating not only the festival but also shared values of faith and togetherness.
The brand’s commitment to community extends beyond celebration. Earlier, Bellshayce partnered with the Municipality of Cordova LGU for a donation drive following the 6.9-magnitude earthquake that struck Northern Cebu on September 30, 2025, delivering aid and hope to affected families in the spirit of bayanihan.
As Bellshayce continues to grow nationwide, it remains grounded in its mission: delivering quality food products while honoring culture, uplifting communities, and standing in solidarity with the Filipino people.
