Amid the rising visibility of online betting promotions on streets and screens, Cebu City Councilor Joel Garganera has filed a proposed ordinance seeking to ban all forms of gambling advertisements within the city.
Garganera cited the increasing risk of gambling addiction and the exposure of minors to aggressive marketing as key reasons for the measure.
The proposed “Cebu City Anti-Gambling Advertisement Ordinance” is now under review at the Sangguniang Panlungsod.
It is anchored on the Local Government Code, which mandates local governments to promote public morals, safety, and the general welfare.
“The city has a responsibility to protect residents, especially the youth, from the social harms associated with gambling,” Garganera said.
The ordinance notes a rise in online gambling activities heavily promoted through social media, digital ads, and sponsored events.
It warns that the unchecked presence of gambling advertisements normalizes betting and exposes minors to persuasive marketing that can lead to addiction, financial strain, and mental health concerns.
If approved, the ban would cover gambling advertisements in public and private spaces visible to the public, including streets, buildings, transport terminals, vehicles, and commercial establishments.
Traditional media such as print, radio, and television accessible in Cebu City would also be included, along with digital platforms, websites, social media pages, streaming services, and influencer or affiliate marketing content targeting city residents.
The proposal also seeks to prohibit gambling-related sponsorships, partnerships, and promotions in community events, concerts, sports activities, and other public gatherings held in Cebu City or targeting its residents.
Penalties under the ordinance would escalate with repeated violations: a written warning and immediate removal of the ad for the first offense; a P3,000 fine for the second; and a P5,000 fine plus possible suspension or revocation of a business permit for the third and subsequent offenses, subject to due process.
The measure is still under committee review and public consultation before it can be brought to the council floor for approval. (LLP)
