The Cebu Provincial Government is weighing a public-private partnership (PPP) scheme for Larsian, signaling a new chapter for the long-standing food strip beside Fuente Osmeña Circle.
Capitol officials say the plan is not about replacing Larsian, but about finding ways to improve its operations while keeping its familiar character intact.
Paulo Uy, head of the Cebu Provincial Investment and Promotions Office (CPIPO), confirmed that a private group has submitted a Letter of Intent (LOI) expressing interest in helping develop and manage the area under a PPP arrangement.
However, Uy clarified that the proposal is still in its early stages, with no concrete design yet submitted.
“There is no design yet submitted, but we already advised those who sent us the LOI to show us what they want to do for Larsian, para ma-review nato,” Uy said.
For the province, one non-negotiable condition is clear: Larsian must continue to look and feel like Larsian.
“The Larsian should still be there,” Uy emphasized.
He noted that the Capitol will not support any plan that erases the identity of the well-loved barbecue and street food destination.
The possible PPP move comes as Governor Pamela Baricuatro has pushed for improvements in the area, aiming to enhance not only its appeal to tourists but also the overall comfort and experience of diners.
Uy said the food strip has already shown stronger income performance, but officials believe there is still room to further improve operations, facilities, and revenue generation through a more structured management setup.
Under the existing arrangement, Larsian stalls are leased at rates considered affordable compared to other commercial locations in Cebu City.
Uy said current rent stands at P2,500 per square meter, a figure that may be reviewed if the PPP plan pushes through.
Beyond physical upgrades, the Capitol sees the PPP model as a way to simplify management by dealing with a single private partner instead of handling day-to-day coordination directly.
Still, Uy assured that the welfare of existing vendors remains part of the conversation.
“Gi expect nato nga modako ang income sa Province, pero atong paninguhaon nga dili maapektuhan ang mga tenants,” he said.
The provincial government is looking at 2026 as the target timeline to complete the review of proposals and, if viable, proceed with the bidding or awarding of the project. (SBA)
