Cebu has emerged as a hub for fun runs in the post-pandemic era, with health and wellness taking center stage. Among these events, the Don Macchiatos Fun Run, held on March 15, 2025, at Cebu Business Park, stood out—not just as a race but as a symbol of hope and solidarity for cancer patients. Organized by Don Macchiatos, Cebu’s first 39-peso coffee brand, the event benefited the Cebu Cancer Warriors Foundation Inc. (CCWFI), a nonprofit supporting children and adolescents battling cancer.
The fun run attracted over 2,800 participants competing in four categories: 3KM, 6KM, 12KM, and 21KM. Adding excitement to the event was an unprecedented prize pool, featuring an iPhone 16 Pro, iPad Air 6th Gen, 42” Smart TV, Yamaha NMAX, Yamaha MIO 125, and a brand-new Toyota Vios. This made it one of the most rewarding fun runs ever held in Cebu.
Ariel Alegado, General Manager of Don Macchiatos, emphasized that the event was not only about raising funds but also about increasing cancer awareness. He shared that the cause was deeply personal to the company’s owners, whose parents had succumbed to cancer. CCWFI Program Manager Jay Baylon expressed gratitude for the support, stating that it takes a collective effort to assist families in their fight against childhood cancer.
As runners crossed the finish line, they were not only advancing their personal health goals but also championing a greater cause. Alegado extended heartfelt appreciation to all participants, organizers, and sponsors. The event was supported by Megahit Global Solutions Inc., Globe, Sinangag Station, Fitbar, ECYY Sports Hub, Nature’s Spring, Asian Orthopedics Spine and Joints Center, The Sneaker Doctor, White Flower, Nim Jiom, and RunnrPh. Media partners included SunStar, Cebu Daily News, MyTV Cebu, 96.3 Wrock, The Freeman, and Cebu Creators Circle.
The success of the Don Macchiatos Fun Run underscores the company’s commitment to more than just business growth. By integrating corporate social responsibility into its mission, Don Macchiatos continues to make a meaningful impact—demonstrating that success is best measured not only by profit but by the ability to give back to the community.
Photos by: Don Macchiatos
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