What was meant to be a moment of celebration at Sinulog 2026 became an act of compassion for families in need.
Following its championship win at the Sinulog Grand Parade, International Pharmaceuticals, Inc. (IPI), through IPI Foundation Inc., announced that it will donate its entire PHP 500,000 Grand Prize to families displaced by the recent landfill tragedy in Barangay Binaliw. The amount will support immediate relief, basic necessities, and resettlement efforts for affected residents.
“This win belongs not just to IPI, but to the Cebuano community,” the company shared. “In a time of grief and rebuilding, it felt right to turn celebration into service.”
IPI’s award-winning float paid tribute to faith, resilience, and the enduring spirit of Cebu — values that the company chose to honor beyond the parade route. By redirecting its prize, IPI transformed a symbol of devotion into a tangible expression of unity and care.
“Faith is not only celebrated — it is lived,” the company added. “This donation is our way of standing with our fellow Cebuanos.”
Known for decades as a trusted name in wellness, IPI emphasized that its commitment to care goes beyond products.
“Efficacy you can trust also means showing up when people need help the most,” an IPI representative said.
For families affected by the Binaliw landfill incident — many of whom lost homes and loved ones — the donation serves as both support and solidarity.










